the most engaging stories are the ones with the most interesting characters.

 

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There are a thousand ways to tell a story, a thousand angles from which to focus the words. I don’t start with me. I start with the pieces of place around me, and weave myself into them. Whether it’s branded content or a passion project, I find the pieces that create meaning and highlight them. I search through the clutter. I don’t try to write. Writing pours out of me, sometimes, against my will. I am most energized when I am inspiring people to rethink limiting beliefs, explore often, and connect with the places they visit in a deeper, more holistic way. I want to encourage people to travel not to escape, but to awaken and experience parts of themselves they didn’t even know existed.

The most engaging stories are the ones with the most interesting characters. Characters may show us why it's important to "buy this product," or "spoil yourself with a vacation." They may teach us how to do something new. They may command our attention. They may inspire or provoke us. They may resonate with us so deeply that long after we change the channel, or open a new tab, their view of life lingers on our minds. That's the power of engagement. 

Whether I am writing, voice acting, costuming, editing, producing, or directing: my job is to bring your characters to life, so they can tell the world what matters to them, and what matters to you.

 

Yasmeen Mezenner © 2013